AXONGARSIDE ISILON IQ

AXONGARSIDE ISILON IQ

CLIENT/AGENCY
AxonGarside / Isilon

FIELD OF WORK
Conference stand and Website

PROJECT OVERVIEW

HumDrumm recently worked with the award winning business to business marketing company Axongarside on asset creation, point of sale display and large scale animation for a conference stand at the IBC ( International Broadcast Conference ) in Amsterdam.

In a short amount of time HumDrumm produced over 2 minutes of animation, motion graphics and still images which included Isilons scale out storage transforming into a robot called One.

 



KNOWLEDGE POINT 360 / ASTELLAS PHARMA

KNOWLEDGE POINT 360 / ASTELLAS PHARMA

CLIENT/AGENCY
Knowledge Point 360 / Astellas Pharma

FIELD OF WORK
Conference Show

PROJECT OVERVIEW

Knowledge Point 360 needed an animation for an upcoming Astellas 10th anniversary conference in Vancouver.

 

It had to illustrate the nine previous years that the conference had been held as well as this year and use three large seperate screens across a stage.

 

In a very short amount of time HumDrumm produced a storyboard and animatic showing the outline of the animation and a mock up of how it would look on the stage. Once signed off we then completed the animation, providing music, sound effects and addtional motion graphics of the 10th year anniversary logo.

 



SEEN AND HEARD / AISE

SEEN AND HEARD / AISE

CLIENT/AGENCY
Seen & Heard / AISE

FIELD OF WORK
Point of Sale display

PROJECT OVERVIEW

Seen & Heard came to HumDrumm looking to turn a 2D illustration of the AISE Laundry sustainability project logo into 3D whilst still retaining the 2D illustrative qualities of the logo.

This was then used to produce three different language versions for distribution in Europe.



BUCKY BINGO

BUCKY BINGO

CLIENT/AGENCY
Unit Comms / Buckingham Bingo

FIELD OF WORK
Television media

PROJECT OVERVIEW
We love to do character animation and when Unitcomms came to us with the idea of a new funky character for Buckingham Bingo we new we could do something special and leapt at the chance. From their initial mood and story boards we were able to take the character and realise him in 3D adding a sprinkling of Bling, charm and a moon walk along the way.

Bucky as he is known was to be used on the website, on merchandise, point of sale displays and to star in his own TV advert.




MEDICAL VISUALISATION

MEDICAL VISUALISATION

CLIENT/AGENCY
AnyTimeAfterNine/ AstraZeneca
Pharmaceuticals

FIELD OF WORK
Television media

PROJECT OVERVIEW
AnyTimeAfterNine came to HumDrumm with a particluar style in mind for the visuals of a new Prostaste cancer drug
Astrazeneca was working on.

Having worked on a number of medical visulisation jobs before, HumDrumm were perfectly capable of producing the animation style and look AnytimeAfterNine and AstraZeneca were after.



TUI BROCHURE

TUI BROCHURE

CLIENT/AGENCY
3 MC / TUI


FIELD OF WORK
Conference / Television Media

PROJECT OVERVIEW
3 MC had the idea of using the Tui summer brochure to showcase an interview they had filmed.

Taking 3 MC's brief, HumDrumm created a fully CG brochure and composited the motion tracked footage onto the pages.



MY GENIUS

MY GENIUS

CLIENT/AGENCY
AxonGarside /
Maginus

FIELD OF WORK
Web / posters / Bill Boards

PROJECT OVERVIEW
Axon Garside asked HumDrumm to help turn their 2D drawings and flash animations of a character they had designed into 3D. This was to be used in their branding campaign for the company Maginus.


It's what we do best and so jumped at the chance to create a digital asset that was then used in producing animations and 2D renders for use on websites, posters and wall displays.



EMILY AND THE BABA YAGA

EMILY AND THE BABA YAGA

CLIENT/AGENCY
Lynch Pin / 19 Hertz

FIELD OF WORK
Television media / Short Film

PROJECT OVERVIEW

HumDrumm provided addtional animation for a number of set pieces in the short film wich went on to win numerous awards, most notably a royal televison award.

QUOTE FROM THE CLIENT
For the animated short 'Emily and the Baba Yaga' Richard was one of the key animators producing excellent character animation for the key opening scene and additional animal animation throughout the film. Richard is a professional, efficient and fast character animator. He works well under direction and delivered high quality fluid character animation. Also - he is a lovely guy to work with and is keen to offer ideas when needed. I would recommend him without hesitation and fully intend to work with him on similar projects in the future.

Siobhan Fenton
Producer
Lynchpin Productions Ltd
siobhan@lynchpin.org



HEALTH AND SAFETY EXECUTIVE

HEALTH AND SAFETY EXECUTIVE

CLIENT AGENCY
Mello Media

FIELD OF WORK
Television media

PROJECT OVERVIEW
Mello Media came to HumDrumm looking to take there initial 2D idea of using Tangrams to show various work scenarios as part of a health and safety executive video in 3D.

Having worked with Mello Media before and found it to be a successful partnership, we leapt at the prospect of taking this unusual idea and developing it into a full 3D animation.

QUOTE FROM THE CLIENT
Having recently undertaken a project as an Art Director for the Health and Safety Executive, in which the brief was very specific in terms of its final visual style, The theme for the production was to communicate via Chinese puzzles in the form of Tangrams, various work based scenarios that captured the true day to day dangers in our every day work places. I had no hesitation in contacting Richard at HumDrumm.

HumDrumms contribution to the project is not only there ability to quickly take on the brief and indeed develop and enhance it, but then to take it away and come back with visuals and schematics that truly captured the very essence of the production. The final render for the commercials were nothing short of perfection and both myself and the Health and Safety Executive agreed the brief had been surpassed. HumDrumm has the ability to work to tight deadlines and never fails to bring there own brand of understated confidence and high production values to all of our projects. Always our first option when it comes to 3D.

Steve Csanyi
Creative Director
3MC



HumDrumm interpreted our concept and brief brilliantly and the finished product went way beyond our expectations.

Mark Tuson Editor/Producer/Director Mello Media